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The convergence of SEO and social media should not come as a surprise, considering that data from social media is now being used to personalize search results as well as providing indicators of what content is popular with actual users. Additionally, Facebook Likes and Twitter feeds are now being incorporated in Google’s SERPSs. Google has…
Internet marketing experts are a dime a dozen nowadays. Internet marketing is quickly becoming a lucrative business, with search engine optimization practitioners earning as much as $80,000-90,000/year. However, it takes experience and expertise to stay long in the internet marketing business, not to mention a portfolio of long term and highly-satisfied clients who can back…
Visa becomes another force to reckon with in the e-commerce world as it launches its new digital wallet. The new digital wallet is an e-commerce solution pioneered by Visa to allow consumers to pay for goods and services with just a click on their smartphones. With Visa set to launch another promising e-commerce solution, the…
Having a dedicated SEO team is not even a question for online businesses nowadays. The big question is whether to build an in-house SEO team or outsource professional search engine optimization practitioners to do internet marketing campaigns that are tailored to a client’s needs. Here are some of the reasons why companies should hire internet…
What makes a fairytale storybook unforgettable? Of course there needs to be a Prince Charming and a “happily-ever-after” ending, but what else? Engaging animation and pictures would do wonders. If they were pop-out images, even better. The same concept holds true to blogs as well, minus the magic mirrors and dragons. Having relevant and engaging…
Once again, the world’s leading social networking site makes itself an indispensable social media marketing tool. Facebook is now working on getting more exposure for brands who are using it as part of their Internet marketing campaigns. According to a BizReport article by Helen Leggatt, the Palo Alto, California-based company “is in the midst of…
For those who need reassurance that your social media efforts are not done in vain, this post is for you. Some businesses believe that social media may be a fad that will eventually die down, and companies will write it off as a sunk cost and move on to better things. Sorry folks, but social…
“Thinking that your follower count and number of Clicks defines your success on Twitter is so 2008” This quote from Leo Widrich’s blog “Are Your Twitter Efforts in Vain?,” couldn’t be more right. Users nowadays are too strung up on trying to get the most Retweets, followers, and Clicks that they forget why Twitter and…
In yet another resounding proof of its social media marketing dominance, Palo, Alto, California-based Facebook claims 31.2% of the display ad market, according to an article by Zak Stambor for the Internet Retailer. According to the news report, of the more than 1.11 trillion online display ads viewed by U.S. Internet users in the first…
There is more to social media than just creating a Facebook or a Twitter account. Social media marketing is more strategic than it actually seems to be and analytics company, NetBase, understands that. That is why it is helping brands “decipher what social conversations mean.” In an article for the BizReport written by Kristina Knight,…
