Cybertegic Blog of Knowledge

Earlier this month I wrote a blog post about Taco Bell’s social media crisis surrounding its lawsuit on its beef content (which you can find here) and used it as a case study should your company or brand ever face its own social media crisis. What companies and brands must realize is that in the…

In a blog post about a month ago, we featured Rapportive for a smarter Gmail to build greater rapport with clients, business partners, and industry contacts. In its latest update, Rapportive incorporated greater integration with Facebook as a great way to interact with email contacts with the largest social networking site without leaving your inbox….

A large power that was once held by big corporations and government is now held by the people. This power is commonly known as social media. The protests in Egypt have been a popular item in the news lately and Facebook has been largely involved. Facebook has been fairly actively involved in Egypt through supporting…

Google has changed the game once again with a new tweak to its golden egg ranking algorithm. This week Google has changed its formula for determining its search rankings and should continue to keep online retailers on their toes. Google doesn’t typically publicize its updates or adjustments to its ranking algorithm but this change is…

Despite what we’ve seen and heard about Apple’s iPad, the reality is that more and more e-commerce merchants are using this tool as a handy compliment to their business Aside from using the iPad for taking notes during meetings or for reviewing a website, the iPad proves itself to be useful search engine optimization campaign….

When we speak of search engine optimization or SEO, we think of rankings, keywords and algorithms. Oftentimes, we focus too much on the “technicalities” of SEO that we forget one key ingredient in a successful search engine optimization campaign—content. After all, where will the keywords come from? From search engine optimized content, of course. Mark…

Twitter RT means retweet, similar to “repeat” or “repost”. People will naturally retweet a tweet when they like it. If you find something interesting, all you have to do is to hover your cursor on the lower right of a tweet, then click on “Retweet” and click on “Yes”. Like this:Your retweet will then be…

“Relevance isn’t just about pages—it’s also about relationships” – Mike Cassidy of Google Hold on to your pants SEO experts, Google has announced another addition to their growing collection of search engine algorithms. Starting today, Google’s search engine page results will further incorporate social media by generating results based on social network connections (Quora, Flickr,…

The arrival of a new year often spells new plans that companies would like to explore in order to maximize the use of search engine optimization for online advertising. The problem is that with new plans, it is easy to get overwhelmed with interesting ideas and internet marketing strategies. To minimize your to-do list, Lindsay…