Search our blog for all the digital marketing knowledge you will need to keep up with important tips & trends.
On August 30, 2010, Google started rolling out Priority Inbox for Gmail. Priority Inbox, in its simplest form, is an algorithm that sifts through massive amounts of email and sends emails that users are likely to read and respond to to their Priority Inbox. Priority Inbox is able to do this because its algorithm analyzes…
In the first installment of this blog post, we discussed how to research your business competitors on the largest social networking site, Facebook. Keep in mind though that Facebook is just one avenue that businesses and brands use to keep their social media presence competitive. Another is Twitter, with over 190 million active users and over 60 million…
Augmented reality applications are mobile applications that utilize a device’s computer-generated sensory, such as GPS and live camera. Many users are familiar with augmented reality check-in applications, such as Yelp and Foursquare. Other augmented reality applications include bar code scanning, product shape scan, and audio input recognition. As 2011 continues to be the year of…
SEOmoz CEO and co-founder Rand Fishkin graciously welcomed SEO questions and realized that a major dilemma common among internet marketers is that these search engine practitioners focus only on the most common internet marketing strategies, while not venturing enough in creative means of internet advertising. He then suggested creative means of solving difficult search engine…
Pay-per-click advertising is one way to garner more fans for your business thru the Internet. But, PPC management may require a large budget, even for small businesses. If you want to start a PPC campaign, but you don’t have a large budget to work with, here are some tips from PracticalEcommerce.com. 1. Filter out unnecessary…
As an ecommerce merchant, you should know that search engine optimization (SEO) is one of the ways to help boost your online sales. However, effective SEO cannot be done just by anyone. You need an expert to help you get started on true and effective SEO strategies, and that is why you need to invest…
Anybody can call themselves an expert but in reality, only a few are really worthy of being called one. This holds true even in the field of Internet marketing. Because there is no college degree that makes someone a certified Internet marketing expert, most Internet marketing veterans take the liberty of calling themselves expert. And…
With today’s technological advancements and the availability of information on the world wide web, setting up a website is no longer rocket science. You don’t need a college degree to set up your own site. There are even templates which you can use to start up. But if you are an ecommerce merchant looking to…
In the same vein that led you to leverage social media marketing on Facebook and Twitter, more than likely, so have your competitors. The beauty of social media is that not only is the content that your competitors publish public, but you’re privy to their fan base’ reaction – whether your competitor’s recent promotion received…
If you run a search on a topic followed by the word ‘Twitter’ or ‘tweet,’ search engines such as Google are beginning to incorporate results from one of the largest social networking sites, Twitter. With 65 millions tweets per day, it’s essential to take advantage of Twitter in your arsenal of internet marketing strategies. Here…
