Tips to Increase Sales Through Social Media, Smartphones, and User-Generated Content

According to a survey done by marketing and technology services company, SapientNitro, results demonstrated that many consumers are using mobile devices to find stores, research products, find deals, and social media. Technology is creating a new challenge for marketers, because of the way it is changing the behavior of consumers. Consumers are much more aware…

A Quick Guide to Doing Social Media via Facebook for Businesses

Whether you are a newbie in internet marketing business or have been practicing social media for a number of years, there are still a few ideas that can help you maximize Facebook to market your business. Achieve results with this quick guide to doing social media via Facebook for your business, as shared by the…

PPC Management Ideas with Google AdWords

Pay-per-click or PPC advertising is one of the most essential strategies in internet marketing. PPC advertising consists of strategically placed advertisements on the top and right side of every major search engine such as Google, Yahoo, and Bing. Proper PPC management should drive the right kind of traffic to your website, thereby converting this traffic…

Google Helps Businesses Go Mobile With Mobile Keyword Tool

Industry analysts have indicated that 2011 will be the “Year of Mobile Marketing,” meaning that SEO and SEM will be dominated by optimizing content for mobile devices. The movement towards mobile commerce has been growing steadily over the past year, with the increase in mobile applications for the smartphone and tablet PC market. Consumers have…

How To Shape An Online Community For Your Business

In a world driven by social media and social networking sites such as Facebook and Twitter, Brand Development and Public Relations have taken on an inverted twist. In the past, companies were in full control of their brand and the message they sent out to their customers – the conversation was one-sided. Now, social media…

One-Page Checkouts for Ecommerce Sites

With approximately 60% of checkouts ending without a conversion, ecommerce owners experience increasing frustration on how to lessen this amount and consequently improve revenues and profits. While some reasons for shopping cart abandonment are purchase prices and shipping costs, online shoppers checkout without completing a purchase also because of the difficulty of the checkout processes….

DIY Internet Marketing Tips for Small Businesses

Hiring an internet marketing expert may not always be the best solution for small businesses. With the right budget, however, having an internet marketing expert professionally market your business over the internet can bring great revenue for your company. Before we start, let us review the different channels internet marketing experts practice for all clients:…

What You Need to Know About Social Graphs

Last week, we highlighted Google’s patent of their new “like” content sharing feature. In that post, we also noted that the new feature may be Google’s ongoing efforts to data mine social media signals to produce more organic search engine results pages (SERP). The feature is similar to Facebook’s Open Graph Protocol, which is attempting to…