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Last week, Google submitted a patent for a new social sharing feature. The new feature will allow users to share web content on social networking sites, such as Twitter, Facebook, and YouTube. In many ways, the feature is similar to what Facebook recently rolled out with Open Graph. Could this be Google’s new way to…
You started a Facebook page and now your business is riding the social media wave. However, you’re starting to realize that posting engaging content and interacting with your fans can be a bit time-consuming. While productive, and certainly an investment in marketing, keeping up with your audience on Facebook can be a workload in itself….
Every New Year brings the excitement of a new beginning, and new beginnings offer the opportunity to better ourselves. But how many of us start strong on our New Year’s Resolutions, tapper off by early February, then, by March, yearn for next January to restart on a failed resolution? Instead of making loaded promises with…
Social media is open for any business to take advantage of. Whether social media is an effective marketing tool today is not the question. The way a business utilizes social media can determine the type of conversions that result. It’s not simply enough to gain thousands of “followers” or “fans.” The thousands of fans or…
As we ring in the New Year, the most promising trend to watch over is mobile commerce. With the explosion of mobile device carriers with internet access, mobile commerce has been steadily rising. Real time access to updates and sales through social media has allowed consumers to stay connected with their favorite brands more than…
1. LocalWith Google’s almost acquisition of Groupon, e-commerce and marketers alike should be on the watch for what’s in store for 2011. Groupon’s success lies in targeting niche markets for local businesses. Marketers should step up and take local SEM seriously as more geolocation based technologies emerge. The success of Foursquare this year should be…
The incoming year offers another chance for ecommerce owners to maximize the internet for their business. By creating consumer-friendly websites, ecommerce site owners can easily gain more clients and increase their business’s sales while making each customer’s shopping experience an unforgettable one. 1. A faster website will bring consumers to your ecommerce store faster. Use…
Never before has Twitter been bigger than this year. With the right tools, Twitter avail your business to its maximum potential. As a marketing tool, Twitter’s new marketing and promotional opportunities should be integrated into already existing social marketing practices. For an easier and faster Twitter experience, here are analytic tools for small and big…
For small businesses, having a Facebook Fanpage or simply a ‘Facebook Page‘ (which should not to be confused with a personal ‘Facebook Profile’) can be a great asset in your marketing efforts. Here’s how: When someone ‘likes’ your Facebook Page and becomes a ‘fan,’ it shows up in their news feed and you’ve just expanded…
In a recent video posted by GoogleWebMaster on YouTube, Matt Cutts of Google answered a few questions about SEO and Google’s ranking system. One viewer asked if Google utilized data from social sites for rankings and the answer was “yes.” Google has begun using social media sites, such as Facebook and Twitter links, as signals…
