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SEOs were early adopters of social media, using them to maximize exposure. The way content is shared remains viral, jumping from one source to another. However, there are numerous social media sources today, which has dramatically increased content, creating a challenge for SEO. There are small changes that can be done to improve visibility, which…
As e-commerce merchants enjoy an increase in sales during the period from Black Friday through the holiday season, have you ever wondered how much of this is influenced by social media? Paul Chaney, in an article for Practical Ecommerce, shares his insights on how social media is helping to shape the world of e-commerce, particularly…
Google’s makeover of its local search results page has significantly shaken up page rankings. By incorporating local results within organic results, users have become a bit confused on what this will actually do for website rankings. Whether websites were just given links to their Google Places page or had entirely different results from both local…
The Black Friday shopping craze has ended, but e-commerce merchants are still on “red alert” as the Holiday shopping season is about to take off. While this is expected to increase the volume of your sales, it is also expected to increase the amount of WISMO calls. WISMO stands for Where Is My Order. This,…
By now, many users on Facebook are familiar with status updates concerning where a friend has “checked in” to or where they’ve been. For those still in the dark, the clever folks at Foursquare are behind those location updates that inform you where so and so is, and doing what. More recently, Foursquare has been…
The title that most people know Mark Zuckerberg as is the founder of the world’s most popular social networking website Facebook. But Zuckerberg also claims another title that most people might not know: history’s first youngest billionaire. The fact that he doesn’t flaunt that title on his Facebook status is a bit humbling. What’s even…
The year 2010 is drawing to a close and ecommerce retailers and wholesalers will be busy with holiday promotions until the end of the year. Ecommerce merchants need to start researching future ecommerce trends to gear up for the drastic changes the internet has to offer for online businesses. Despite the drop in the economy…
Twitter’s new layout has made the social networking site more user-friendly, and it’s generating more activity within and around it. Bloggers and big companies have utilized Twitter’s social media platform to create social media buzz and interest for its target audiences. Aside from having a solid and constant presence on Twitter, social media users also…
Social media, such as Facebook and Twitter, are widely used today as primary marketing tools. They provide companies with a more direct approach and way to increase presence among potential customers. In turn, customers also provide feedback directly or indirectly via comments, tweets, videos, or pictures, which can be useful or damaging to a company’s…
Remember when you got this screen when trying to access your Tumblr? I remember when the headlines started crashing in in the social media sphere: “Tumbler is Down.” With over 3 million users and averaging 2 million posts per day, I was confident that they had some sort of contingency plan. Two hours into the…
