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It has become increasingly vital in search engine optimization (SEO) to include video, audio, pictures, maps, charts to engage and encourage visitors to interact with your website. What you should know is these “engagement objects” can affect your page rank, particularly with the advent of universal search. Their search algorithm used to analyze 120 variables…
Search Engine Optimization (SEO) involves research, from determining your businesses’ biggest demographic, to knowing their specific likes and dislikes. If you don’t do this, then you’re marketing blind. If you’re doing video marketing, YouTube just saved you a lot of time and money by expanding their Insights for Audience tool to package all that information…
increased its user base to an astonishing 300 million active users by integrating new ideas from companies searching for early adopters. However, these third-party programs often have kinks mainstream users don’t want to deal with. For instance, many of the social media marketing platform’s popular tools are not original. Facebook’s current feed is the offspring…
Twitter is a social media marketing platform behemoth that knows how to cater to its users. The basic principle of social media marketing is about connecting with those who use your product or service and forming relationships with them. Twitter is taking this advice and improving its social media platform again and again for ease…
September was a whirlwind month for social media marketing news, particularly for social media leaders Twitter and Facebook. While those sites are optimizing their functionality to ring in a larger user base, it seems that search engine king Google has been left out of the picture, perhaps for a reason. Google rose to fame as…
Out of all the social media marketing platforms, Facebook is the one constantly pushing out new features. Earlier this month, Facebook closed down its controversial Beacon service, which tracked user activities on outside websites and reported the information to their friends. The service never caught on, as users were outraged about an invasion of privacy….
Google first mentioned Google Wave months ago at a conference and the buzz hasn’t stopped since. Google Wave is an in-browser communication tool that combines aspects of e-mail, Wiki, chat, social media networking and project management software that is set to release at the end of this month. It has an array of interesting features….
Nearly half of all brands actively use social media marketing and an astounding 75% of brands have increased their use of social media marketing for their company. This boost has been triggered by the changing habits of customers, with Nielsen reporting an increased use of social media marketing platforms to express opinions about products and…
A recent Nielsen Online study notes that people have tripled their time on social media networking sites, with nearly 17% of their online activity based on social media marketing platforms! That’s a 6% increase since this time last year. Major social media networking platforms (Twitter, Facebook, blogs) have seen an increase in time spent on…
For those unfamiliar with the search engine optimization (SEO) term “long tail search,” there are three categories of search engine optimization (SEO) search terms: head, middle, and long tail terms. Head terms are generic terms people search for (i.e., “shoes” versus “extended backpacking boots”). Medium terms are less searched for but still fairly generic….
