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Google Analytics 4 properties have updated their reports and now have a segment of data that shows traffic from Performance Max and Smart Shopping campaigns. The data from these campaign types are listed under a new channel group called “cross-network.” Users can now access data by looking for the cross-network channel grouping. This will display…
Did you know that your website and its web pages will not appear on Google’s search results if they are not indexed? But what is indexing? According to Google, a page indexed by Google means that it has been crawled by GoogleBot, analyzed its content and meaning, and stored in the Google index. Once a…
Google decided to delay the removal of third-party cookies in Chrome, pushing the phase-out to 2024. This is the second time Google has extended its support for third-party cookies. Initially, the search engine company wanted to get rid of third-party cookies this year. However, their plans moved them to change the deadline to 2023. And…
Google Search Console helps website developers monitor, maintain, and troubleshoot any website errors that can affect their presence in Google Search results. While you don’t necessarily need to sign up on Google Search Console for your website to be crawled and indexed by Google. This tool can help you further understand how Google sees your…
Website owners are often preoccupied with how their website looks, missing one important factor they should consider when creating a website — speed. Unfortunately, most business owners tend to overlook this when building a website. They want to add elaborate visual elements and graphics, thinking it will attract website visitors. They don’t realize that these…
Google Ads will launch new features, including an easy way for marketers to create Google video ads. This new feature was announced by Google Ads’ Liaison Ginny Marvin. In a tweet published by AdsLiaison, Marvin confirmed that they have fully launched video creation in Google Ads Asset Library. The feature includes a central library for…
Google Business Profile allows business owners to create their own business listings so customers can find them on Google Search and Maps. You can create a business profile for free and add essential info, including your phone number, business address, website URL, and operating hours. These details are information customers usually look for when searching…
Twitter’s new feature will allow its users to untag themselves from unwanted mentions or conversations, aptly called Unmentioning. Unmentioning will enable Twitter users to remove themselves from any conversations they don’t want to be associated with. But this is not to be confused with muting a conversation. Unmentioning will not just mute but allow users…
Google has started leaning into local search as most users continue to search keywords with the location added. In fact, according to research, 97% of users visit Google to find a local business. And to top that up, 28% of all these local searches end on a purchase. With these numbers in mind, small businesses…
Google will release six new features for Performance Max campaigns, including Google Ads’ optimization score, a favorite feature among advertisers. This new update will make it easier and quicker for advertisers to improve their Performance Max campaign before it goes live. Here are the six new features: 1 – Optimization Score The Optimization score will…
