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Google Ads has been pushing Performance Max campaigns on advertisements. In fact, it will replace Smart Shopping and Local campaigns by the end of Q3 2022. As a new campaign type, Performance Max campaigns are bringing new features to Google Ads to help marketers improve their ads. The three new features which will be rolling…
Yelp is one of the largest directory channels for businesses to attract more customers in their local area. In this modern age, it serves as a business directory to help people find businesses near their location by simply using their smartphones. According to a study published by Survey Monkey, 97% of online users are highly…
Instagram currently has more than 1.1 billion users worldwide, and according to Statista, this number is projected to reach nearly 1.2 billion users in 2023. With that said, it is one of the best social media channels for your marketing strategy. Around 71% of businesses in the United States use Instagram to market their brand,…
Did you know that 70% of mobile customers call their target business through Google Ads? While this was reported by Google in 2013, Marchex, a mobile advertising analytics company, suggested that the number of click-to-calls from mobile would increase from 40 million phone calls monthly in 2013 to nearly one billion in 2015. Recently, BIA/Kelsey…
It is believed that for every dollar you spend on email marketing, the average ROI you can get is up to 42 dollars. Email marketing is so effective that nearly nine out of every ten marketers use it as a way to distribute their content organically, according to a report published by the Content Marketing…
The most common mistake businesses make in their digital marketing strategy is not paying attention to the images they use on their website. Image optimization is a vital part of on-site optimization, also known as on-page optimization. Applying the right set of rules to the images you upload to your website can help improve your…
Google announces that it will be using AI and a machine learning model to automatically update some of the business information in your Google Business Profile, including update business hours and real-world road information. According to the company, using these two features aims to provide search users with more up-to-date information about neighborhood changes. Updating…
SEO is the digital marketing strategy you should focus on if you want to rank your website on top of organic search results. Professional marketers will agree that you need to start with on-page optimization when it comes to SEO. On-Page SEO is optimizing individual web pages to rank higher and earn more relevant traffic…
YouTube Search Insights, the keyword research tool, will be available to all channels later this month. It is designed for users to be able to surface valuable keyword data. The tool was initially launched as a test for a limited period in November. During this time, YouTube showed everyone a preview of what they should…
In Google’s local search results, your business can appear in multiple ways. You can either show it in the local search results, Google Maps results, or Google Local Pack results. But marketing experts know that the best section for your business to show on local search is in the Local Pack. Google Local Pack is…
