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When it comes to their email marketing campaign, marketers are usually concerned with the open rate. But there’s another important metric they should consider, which is the click-through rate. This metric reveals how many subscribers have clicked a link or CTA in your email. To explain it simply, it gives you the number of customers…
YouTube is rolling out new updates on its analytics reports designed for content creators to see the total number of video views for each content type on their channel. Previously, the data shown in YouTube Analytics was a combination of counted views for all content types. This update will help content creators understand and compare…
Did you know that 92% of social media marketers use Facebook for advertising? Facebook is undeniably the most used social media channel in the world. So if this social media giant is not included in your digital marketing strategies, now is the right time you do. If done correctly, Facebook marketing can help build brand…
Google started rolling out its broad core algorithm update last May 25, 2022. It is called the May 2022 Core Update. The May Core Update is developed to make search results more relevant for search users. Google further confirms that the update will last for a week or two to fully roll out. According to…
Over one-third of consumers in the United States discover brands via their websites. One of the most effective ways for your website to be found online is local SEO marketing. Local SEO marketing is optimizing your website to show on local search results when users are searching for keywords relevant to your product or brand….
Infographics are a great visual marketing tool you can use to communicate complicated information in a simple way. According to a study, infographics are likely to be read by online users 30 times more than text articles. As humans are visual creatures, infographics bring more opportunities for brands to introduce their product and their knowledge…
Believe it or not, email marketing delivers a significant return on investment (ROI). According to a study by DMA in 2019, for every $1 spent, advertisers can expect a return of $42. But to gain a result closer to that statistic, one should fully know how to start and build a successful email marketing strategy….
Link building is a crucial factor for the success of your online marketing strategy. It is one of the things Google considers when ranking a website on their search results and local search. If you have no idea how to start link building, here are 7 easy tips on how you can build links for…
More than half of the world’s population uses social media in their daily lives. Social media indeed is a powerful tool for businesses to grow their audience reach and drive sales to their website. If you haven’t started using social media marketing yet for your business, this short guide might help you. Here are tips…
YouTube creators can now use any video from the platform as a background for their Shorts video with the new green screen feature. Previously, users could use green screens to create Shorts with other short videos on their YouTube channel. But with the new green screen feature expansion, you can now take any video on…
