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In 2021, it was reported that Instagram had over one billion monthly active users. Most users spend 53 minutes on the platform on average, and 500 million accounts use Stories every day. It is no wonder why 71% of US businesses use Instagram as their digital marketing strategy. For your Instagram marketing to be successful,…
In 2020, Business Insider reported that there are 244.4 million digital video viewers in the United States. In fact, it is estimated that 97.8% of US internet users aged from 18 to 24 are digital video consumers, proving that the demand for video content is increasing. It is a highly sought type of content, and…
Digital marketing specialists know that your welcome email is the most important place to start your email strategy. You need to have all the proper elements in the message that can effectively turn your new subscribers into customers. Here are five tips on writing an engaging welcome email as listed by Cybertegic, a digital marketing…
Blogging is a crucial part of any content marketing strategy. Through writing articles or blog posts, you can introduce your brand, products, and expertise to online users. By doing so, you can increase your brand awareness and generate leads from search users who find your products or services interesting after reading your blog post. But…
Twitter has released four new updates, including new ways for users to react to tweets, create tweets, and more. Many of these features are still in their testing stage. But the social media channel confirmed that it will slowly roll out to more users as days pass. Here are the four new features you can…
Nearly half of Google search results are from online users looking for local information. On top of that, it was reported in 2021 that 28% of local Google searches result in a purchase. It is also said that 76% of users who search on their mobile devices for a local business visit it on the…
Publishing infographics is one of the effective ways to get your content out there to your target audience. According to reports, 67% of B2B marketers create infographics and use them for their digital marketing strategy. And if you’re still not convinced by that number, this article will discuss why you should include infographics as part…
Google Business Profile is an online listing that helps businesses easily connect with their customers across Google Search and Google Maps. This platform offers your business new opportunities to grow your sales by helping you get more leads directly from Google. But to fully optimize the use of Google Business Profile, you need to learn…
Instagram updates its home feed with new features; users can now access two new feeds to the app. Developers have also updated the existing home feed with more content from accounts users don’t follow. But to counterbalance the additional content, Instagram is also bringing back its chronological feed, which only contains content from the accounts…
As of 2022, it is estimated that the worldwide number of smartphone users today is more than six billion, translating to more than 83% of the world’s population owning a smartphone. And going forward, more people are using their smartphones to browse the internet and purchase the products they need online. It is then a…
