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Google Webmaster Trends Analyst John Mueller recently confirmed that bolding important text in your content’s paragraph can help your website’s SEO and help Google understand the content better. While making text bold in your content can help your SEO strategy, its extent is relative to your entire content. Using Bold Text According to Mueller, the…
The holiday season has officially started! Marketing experts have forecasted that the e-commerce sales from November 2021 to January 2022 will increase to 15% from last year. This will bring around $210 to $218 billion worth of holiday sales. With that being said, the holiday season is the best time of the year to work…
The new year is fast approaching. But as early as now, it is a must that online marketers start to apply new strategies to their campaigns if they want their brand to stand out in 2022. With that in mind, here are the upcoming marketing trends that you should look out for in 2022: Upcoming…
Content is still the king of digital marketing. It is through the content that brands can create relationships and communicate with their audience. This is why businesses must know what content they should deliver and publish on their marketing channels. Each marketing content should have a goal of bringing leads, generating sales, or improving brand…
Thanksgiving is happening around the corner. And though the COVID-19 pandemic occurred over a year, it brought a seismic shift in the retail industry. Consumer shopping behavior has changed and catapulted eCommerce forward. In fact, in the fourth quarter of 2020, retail searches grew over three times higher than the previous year, signifying the shift…
Last 2020 was a tremendous year for digital marketing. The pandemic brought a seismic shift to how people do their holiday shopping. More people are turning to Google to find what they need nearby. With Thanksgiving coming near, it’s the best time to double your marketing efforts to target your local customers. Here are tips…
The holiday season is here! In fact, 40% of U.S. shoppers have already started shopping online for the holidays, according to Google Research and Ipsos. Although it’s been over a year, the COVID-19 pandemic still affects the operation of businesses. To help your business adapt to these changes and still increase your sales, this article…
The holiday season is coming, and it goes without saying that it is the most competitive period of the year. According to Google, 42% of people started their holiday shopping earlier in 2021 than in the past years. Last year’s Black Friday sales hit $9 million, and Cyber Monday hit $10.8 billion in sales holidays….
Most businesses think of social media marketing to increase their brand awareness and get their brand more popular online. However, social media marketing is more than that. You can actually get leads and even sales from your social media channels if you know how to properly use it to your advantage. So if you want…
On October 28, 2021, Mark Zuckerberg announced to change the name of The Facebook Company to “Meta” during The Connect 2021. The CEO believes that metaverse will be the successor of mobile internet. And with that, the company aims to create a set of interconnected digital spaces which will let online users do things they…
