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Did you know that there is an 80% increase in conversion rate when there are videos on landing pages? Because humans are visual creatures, users tend to engage more with videos. When they linger on your landing page longer, they process the brand information for more time, reducing the bounce rate on your website. Incorporating…
For businesses to survive in the world of online marketing, marketing professionals should adapt to the latest digital marketing trends. These trends became popular because this is what online users are actually looking for. Below are the seven digital marketing trends 2021 that digital marketers should not ignore, as summarized by Cybertegic, a digital marketing…
As a trusted digital marketing company in Los Angeles, we often emphasize the importance of content marketing in your online marketing campaign. However, marketers should be able to adapt to the changes and trends in content marketing to make their campaigns effective. Check out these content marketing trends that you should apply to your strategy…
Link building remains a vital part of Search Engine Optimization in 2021. But unlike before, Google strictly indexes links included in quality content or are posted on high-authority websites. It is no longer a competition as to who gets the most links. What matters now is whether your links are high-quality. To help you this,…
Website speed is a crucial factor that Google considers when ranking a website on their SERP (Search Engine Result Page). This is why a big part of OSO is improving your website’s loading speed by optimizing images and compressing files. While this is a technical process, website owners who use WordPress as a platform can…
Google has started their mobile-first indexing for their search engine algorithm, which means that Google prioritizes mobile-friendly websites compared to websites that aren’t. So if you have a mobile-friendly website, you have more advantages than your other competitors to show on top of Google’s SERP. If you want to know how to check and make…
YouTube currently has over two billion active users monthly and receives seven billion views daily. These statistics alone show how powerful YouTube can be for your brand and how you can use it for marketing your brand online. If you want to start your own marketing campaign on this platform, this article can help you….
Did you know that 86% of customers use Google Maps to find local businesses? This data alone shows how important it is for your brand to show up on local search results if you want to grow your customer base in your area. Here are five effective tips on how you can get your website…
In a report posted by Shopify in 2019, the projected global retail e-commerce sales by 2021 are over 4.9 trillion dollars. In the first quarter of 2020 alone, Amazon was able to gain $75.5 billion in revenue. That alone can prove how powerful online shopping is. Suppose your business can not be found online. In…
Content creation may be considered by a lot of people as overrated. You might often hear the phrase, “content is king.” And although it may appear overrated, the saying is true. Even with the algorithm updates Google is releasing, content creation still hasn’t lost its efficiency when generating leads for online businesses. This article will…
