Did you know that 78% of location-based mobile searches are likely to result in an offline purchase? Local search has been on the rise in recent years. In fact, it was reported by ChatMeter, that “near me” or “close by” mobile queries have grown over 200% in recent years, leading marketers to invest in local…
According to research, marketers set aside 51% of their budget for mobile ads and marketing. Statista reported that as of July 2022, the number of smartphone users worldwide is 6.648 billion, which makes 83.72% of the entire global population. The United States also has the largest number of mobile users, with over 294.15 million. It…
Mobile marketing has been steadily growing as mobile users have increased. According to an article by SEMRush.com, 58% of Americans search online using their smartphones at least once a month. With mobile traffic continually increasing, businesses in the United States are starting to lean toward mobile marketing to bring more conversions to their website. In…
Many startups and small businesses in this digital age rely on getting new customers through online marketing. These businesses build their website and market them through different social media channels to introduce their brand to their target market. However, the challenge here is for them to know how to attract the attention of online customers…
When using Google Ads to advertise your business, products, or services, you want to get the most out of every dollar you spend. To help you with your Google advertising, here are 10 tips on how to effectively advertise on Google Ads. 1 – Identify your marketing goals and focus on them. Before you start…
Google Ad Manager rolls out eight new features in its recent update, along with the integration of Google Analytics 4 (GA4). These new updates include pricing optimization, ad experiences, and more. Furthermore, Google also published information about four more updates coming to Google Ad Manager soon. To know more about these updates, below are the…
Google started rolling out its broad core algorithm update last May 25, 2022. It is called the May 2022 Core Update. The May Core Update is developed to make search results more relevant for search users. Google further confirms that the update will last for a week or two to fully roll out. According to…
Infographics are a great visual marketing tool you can use to communicate complicated information in a simple way. According to a study, infographics are likely to be read by online users 30 times more than text articles. As humans are visual creatures, infographics bring more opportunities for brands to introduce their product and their knowledge…
Link building is a crucial factor for the success of your online marketing strategy. It is one of the things Google considers when ranking a website on their search results and local search. If you have no idea how to start link building, here are 7 easy tips on how you can build links for…
YouTube creators can now use any video from the platform as a background for their Shorts video with the new green screen feature. Previously, users could use green screens to create Shorts with other short videos on their YouTube channel. But with the new green screen feature expansion, you can now take any video on…
