Google adds two new metrics to their Pagespeed Insights API and UI for Lighthouse. According to the developers, these two new metrics are labeled experimental. These metrics are now being collected for field data while corresponding lab data are used for diagnostic purposes. These two new metrics are part of the Lighthouse Update: Interaction to…
Google Search Engine Result Page has a feature called Local Pack which features three local business listings in response to search queries for a product or service. The business listings that appear on Google Local Pack depend on your location. But similar to how your website can rank on search results, you need to optimize…
You can now send a request to Google to remove any personal contact information from their search results. Google announces that they are rolling out new ways to remove personally identifiable information from search results, including phone numbers and physical addresses. This new update will expand on an existing policy that allows users to request…
Google announces that it will be using AI and a machine learning model to automatically update some of the business information in your Google Business Profile, including update business hours and real-world road information. According to the company, using these two features aims to provide search users with more up-to-date information about neighborhood changes. Updating…
YouTube Search Insights, the keyword research tool, will be available to all channels later this month. It is designed for users to be able to surface valuable keyword data. The tool was initially launched as a test for a limited period in November. During this time, YouTube showed everyone a preview of what they should…
In Google’s local search results, your business can appear in multiple ways. You can either show it in the local search results, Google Maps results, or Google Local Pack results. But marketing experts know that the best section for your business to show on local search is in the Local Pack. Google Local Pack is…
Google Business Profile has a new attribute that will allow companies to engage with eco-conscious customers. Business owners can now add “recycling” as one of their business attributes. This new attribute will allow businesses to display their commitment to sustainability and environmentalism through their Google Business Profile. This can help businesses to target the growing…
Twitter confirms that they are finally working on adding the long-awaited edit button for published tweets. It will begin testing the feature with select users in the following months. The new feature was announced after Tesla CEO Elon Musk, now Twitter’s largest shareholder published a poll. In this poll, he asks his followers about their…
Online marketing has changed the retail industry since the pandemic hit in 2020. Many businesses started to become aware of the potential of growing their sales by bringing their business online and making use of various digital channels. In fact, it is reported that there were over 2.14 billion global digital buyers last year! If…
Google announces that the coveted Trusted Store Badge is now available on free product listings. The badge has been around for almost a decade, but this is the first time that free product listings will be able to gain the badge. According to Google, 67% of online consumers rely on Google ratings such as the…
