Businesses can now easily display their products and reach out to younger audiences, thanks to the increasing popularity of TikTok as a platform. In the US, two out of every three teenagers use the app daily, and 16% use it almost constantly, according to research from Pew. With its short-form video content and viral trends,…
Meta has bolstered Facebook’s video capabilities, promising users a more immersive and engaging video-watching experience worldwide. With video content gaining momentum across social media, this strategic update comes as no surprise as Meta continues to evolve its offerings. Let’s delve into the five key enhancements and their potential impact: 1. Higher Quality Video Resolution Recognizing…
YouTube has discontinued its “Stories” feature, which was introduced in 2018. This decision comes after two years of the platform’s attempt to emulate the success of similar features of Instagram and Snapchat. While it garnered some popularity among creators and viewers, YouTube ultimately shifted its focus toward other formats and features. YouTube Stories allowed creators…
Videos have become an important tool for marketers looking to boost their brand awareness and connect with their target audience. With the usage of social media and mobile devices growing yearly, video is now the preferred way for many people to consume content. But with so many videos vying for attention, how can your brand…
Video marketing is an increasingly popular way for businesses to reach their target audience, and YouTube is the perfect platform to showcase your brand through video ads. However, creating compelling ads that captures your audience’s attention and inspires action can be challenging. To help you create YouTube ads that convert, we’ve compiled seven tips that…
With the growing popularity of short-form video content, Facebook has introduced its own version of the trend with “FB Reels.” As businesses and content creators look for new and innovative ways to reach their audience, FB Reels offers a unique opportunity to showcase their creativity and connect with users. However, with so much competition out…
In 2020, Statista reported that 83.3% of all internet users in the U.S. have access to digital video marketing content. This number is expected to rapidly increase over the years. With the recent popularity of short-form videos, big platforms such as YouTube, Instagram, and Facebook are quickly catching up. Facebook and Instagram have introduced “Reels”…
Google Ads will launch new features, including an easy way for marketers to create Google video ads. This new feature was announced by Google Ads’ Liaison Ginny Marvin. In a tweet published by AdsLiaison, Marvin confirmed that they have fully launched video creation in Google Ads Asset Library. The feature includes a central library for…
YouTube adds a new update to fight creator impersonation, and this is by disabling the option to hide subscriber counts. This means that YouTube has now stopped allowing content creators to conceal the number of subscribers their channels have. Hiding the number of subscribers in channels has become one of the ways spammers succeed at…
There have been rumors online that an internal memo from Facebook reveals its plan to restructure its main feed around video content. This means that Facebook’s main feed will primarily show Reels and stories. According to the news, the memo reveals that Facebook plans to turn its main feed into a discovery engine for video…
