In a previous article, we published the importance of YouTube marketing and how it can help small businesses to increase their sales. But for YouTube marketing to be effective, you should do Search Engine Optimization on your videos and YouTube channel. This is why for today’s article, we’re going to give away a few tips…
YouTube marketing has grown in the past years. In 2019, 79% of internet users said they have a YouTube account, making it the second-largest search engine. With that in mind, marketing experts have recommended businesses start using YouTube as a marketing channel to grow their business. And as an expert in video marketing and a…
YouTube is the second largest search engine on the internet. As of the second quarter of 2021, Statista.com reported that YouTube’s mobile app has more than 77 million monthly active users. This shows an incredible growth from last year’s 17.6 million active users. With more people using YouTube, marketing experts have considered video marketing one…
Did you know that VIDEO CONTENT is the number one form of media used in content strategy? According to research done by HubSpot in 2019, video has overtaken infographics and blogs as the best type of media, proving how powerful it can be when interacting and engaging with online users on marketing channels like YouTube…
YouTube is bringing new updates to their search results primarily by visually presenting the videos on their SERPs. According to the YouTube Blog, they are going to make searches more visual for their users. Introduction of Video Chapters YouTube will make its search page more visual to give users a better idea of a video’s…
Humans are visual creatures. We love to consume images and videos since they are more engaging compared to other types of content. And if you’re planning to incorporate visual content into your online marketing strategy, start by getting to know the current visual marketing content trends online. Here are five visual marketing content trends in…
YouTube is the second largest search engine platform on the internet, following Google. It has two billion monthly active users and is considered the most popular online platform in the United States, as reported by Pew Research. So how can a business use YouTube to further increase its brand awareness? Here are proven and effective…
Did you know that there is an 80% increase in conversion rate when there are videos on landing pages? Because humans are visual creatures, users tend to engage more with videos. When they linger on your landing page longer, they process the brand information for more time, reducing the bounce rate on your website. Incorporating…
YouTube currently has over two billion active users monthly and receives seven billion views daily. These statistics alone show how powerful YouTube can be for your brand and how you can use it for marketing your brand online. If you want to start your own marketing campaign on this platform, this article can help you….
In the recent Google Marketing LiveStream last May 27, 2021, Google stated that 70% of the shoppers surveyed bought a brand after seeing it on YouTube. This statement only gives us a sneak peek at how video marketing can indeed generate results to increase your sales. And if your business still doesn’t believe in its…
