How to Build an Effective Social Media Video Marketing Strategy

According to an article published by Wyzowl.com, 87% of marketers say that video marketing has helped them increase their website traffic. On top of that, 86% of businesses have also said that video has helped them generate qualified leads. But to achieve such results for your brand, you need to have a solid video marketing…

How to Create Engaging Video Ads That Will Generate Sales

Video advertising is said to be the future of marketing, and that is true. There are over 244.4 million digital video viewers in the U.S. alone, and this number is expected to grow as experts continuously see an increase in video consumption over the years. A report by Optinmonster in 2019 concluded that video ads…

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YouTube Updates Analytics to Separate Data by Video Type

YouTube is rolling out new updates on its analytics reports designed for content creators to see the total number of video views for each content type on their channel. Previously, the data shown in YouTube Analytics was a combination of counted views for all content types. This update will help content creators understand and compare…

How to Create a Brand Introduction Video for Your Business

Video marketing is bringing new ways to brands to target more audiences and increase their brand awareness. 87% of marketing experts use video as a marketing tool, according to research by Wyzol in 2019. For starters, the best way to start your video marketing is by creating a brand introduction video. An introduction video aims…

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5 Best Practices for Publishing Videos in Facebook

According to Facebook Video Statistics, there are four billion video views on Facebook every day, and 65% of all these views are coming from mobile users. This makes Facebook the second-best place to upload video content next to YouTube. But how will you effectively publish videos on Facebook if you’re new to video marketing? This…