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While it is given that social media is an essential aspect of an effective business marketing campaign, a study made by small business social marketing platform, Roost, found that almost three-quarters of small business believe that social media marketing is more effective than paid search. According to a BizReport article by Helen Leggatt, 71.4% expressed…
Previously, we discussed the importance of selecting the right pages that would match the keywords chosen for your SEO strategy. We started off with owning the brand name and other related keywords, researching the most viewed pages, and finding out what pages are already ranking for the chosen keywords. Knowing which pages to build links…
The social media battle rages on as Google’s answer to Facebook’s social networking dominance, Google +1, makes headway. This according to a new study by BrightEdge, a company which helps online companies optimize their sites to help boost organic search results. In a report for the Internet Retailer by Paul Demery, Google +1 was found…
Custom ecommerce solutions are not for every business. Local and small businesses often don’t have the budget to hire professional ecommerce website designers to set up their online store. Fortunately, there are a number of great options that small businesses can avail to start setting up shop easily and quickly. These hosted services and subscription-based…
One of the first steps to building an effective SEO campaign is to know which keywords would generate the most profits. Assuming that you have already done that, the next step is to decide which pages to use these keywords on. When selecting which keywords to prioritize, start by looking at your website and choose…
There are times when ecommerce website designers prioritize creativity and design over customer usability, overshadowing certain features that would create a better shopping experience for online consumers. Anything as simple as colors to the more complicated flash animations can send the wrong signal to shoppers if not used accordingly. Not only can this lead to…
In our previous article, we shared with you some basic tips for starting a social media campaign on the popular video sharing site, YouTube. Now, we are adding to those tips with a few more tricks to help you successfully penetrate YouTube and make it your social media ally. 1. Add captions. Captions are especially…
When it comes to e-commerce, a key issue has always been information security. However, in an article for the BizReport by Kristina Knight, a study by security software company, Symantec, reveals that US customers are not hindered from online shopping by the security issues lurking online. The article notes that only about 15% are using…
Convincing your CEO to implement or continue a social media campaign isn’t an easy task. Just like any marketing initiative, you must be able to identify its benefits and illustrate how the investment will ultimately generate profit. What your boss is looking for is a high return on investment ratio, or ROI. You need to…
Everybody knows about Facebook and Twitter and these two social networking sites are always on top of every e-commerce merchant’s social media marketing campaign lists. What about YouTube? The world’s most popular video sharing site definitely has a lot of social media mileage to offer and yet it tends to be overlooked in favor of…
