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Google adds two new metrics to their Pagespeed Insights API and UI for Lighthouse. According to the developers, these two new metrics are labeled experimental. These metrics are now being collected for field data while corresponding lab data are used for diagnostic purposes. These two new metrics are part of the Lighthouse Update: Interaction to…
Google Search Engine Result Page has a feature called Local Pack which features three local business listings in response to search queries for a product or service. The business listings that appear on Google Local Pack depend on your location. But similar to how your website can rank on search results, you need to optimize…
YouTube is one of the marketing channels you need if you want your brand to be known online. According to a study, nine out of 10 online consumers wanted to see more videos from brands and businesses they support. As a digital marketing company in Los Angeles, we highly suggest our clients use YouTube to…
Before you can start advertising on Google Ads, you need to create a campaign first. A campaign is what allows you to promote products or services on Google’s network, including its search results, maps, shopping listings, affiliate websites, mobile apps, and more. When creating a new campaign, you have to choose a campaign type based…
You can now send a request to Google to remove any personal contact information from their search results. Google announces that they are rolling out new ways to remove personally identifiable information from search results, including phone numbers and physical addresses. This new update will expand on an existing policy that allows users to request…
Conversion rate is a significant factor that tells a business whether its marketing efforts are bringing in customers and sales. Higher conversions means that your brand has a successful online presence and marketing strategy, which is necessary for modern-day businesses to succeed. The average website conversion rate usually falls between 2% and 4% when it…
YouTube has over 14.3 billion unique visitors per month. In the United States alone, 62% of users visit YouTube daily, sometimes several times per day. This makes it an ideal marketing channel to promote your brand and send messages to your target audience. But if you want YouTube to work with your marketing strategy, you…
Google Ads is implementing a 3-strike policy rule for its users. This new rule will issue a strike against your Google Ads accounts when you have repeatedly violated specific policies. However, Google also confirmed that strikes will not be issued for every policy. The policies that will have a strike system enabled are only the…
Creating landing pages can significantly help increase your conversion rate. These pages make it easier for Google and online users to find your brand and location. For businesses within Pasadena, start to create a local landing page to reach customers in your area. If you have no idea how to start and optimize landing page…
Google Ads has been pushing Performance Max campaigns on advertisements. In fact, it will replace Smart Shopping and Local campaigns by the end of Q3 2022. As a new campaign type, Performance Max campaigns are bringing new features to Google Ads to help marketers improve their ads. The three new features which will be rolling…
