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Conversion rate is a significant factor that tells a business whether its marketing efforts are bringing in customers and sales. Higher conversions means that your brand has a successful online presence and marketing strategy, which is necessary for modern-day businesses to succeed. The average website conversion rate usually falls between 2% and 4% when it…
YouTube has over 14.3 billion unique visitors per month. In the United States alone, 62% of users visit YouTube daily, sometimes several times per day. This makes it an ideal marketing channel to promote your brand and send messages to your target audience. But if you want YouTube to work with your marketing strategy, you…
Google Ads is implementing a 3-strike policy rule for its users. This new rule will issue a strike against your Google Ads accounts when you have repeatedly violated specific policies. However, Google also confirmed that strikes will not be issued for every policy. The policies that will have a strike system enabled are only the…
Creating landing pages can significantly help increase your conversion rate. These pages make it easier for Google and online users to find your brand and location. For businesses within Pasadena, start to create a local landing page to reach customers in your area. If you have no idea how to start and optimize landing page…
Google Ads has been pushing Performance Max campaigns on advertisements. In fact, it will replace Smart Shopping and Local campaigns by the end of Q3 2022. As a new campaign type, Performance Max campaigns are bringing new features to Google Ads to help marketers improve their ads. The three new features which will be rolling…
Yelp is one of the largest directory channels for businesses to attract more customers in their local area. In this modern age, it serves as a business directory to help people find businesses near their location by simply using their smartphones. According to a study published by Survey Monkey, 97% of online users are highly…
Instagram currently has more than 1.1 billion users worldwide, and according to Statista, this number is projected to reach nearly 1.2 billion users in 2023. With that said, it is one of the best social media channels for your marketing strategy. Around 71% of businesses in the United States use Instagram to market their brand,…
Did you know that 70% of mobile customers call their target business through Google Ads? While this was reported by Google in 2013, Marchex, a mobile advertising analytics company, suggested that the number of click-to-calls from mobile would increase from 40 million phone calls monthly in 2013 to nearly one billion in 2015. Recently, BIA/Kelsey…
It is believed that for every dollar you spend on email marketing, the average ROI you can get is up to 42 dollars. Email marketing is so effective that nearly nine out of every ten marketers use it as a way to distribute their content organically, according to a report published by the Content Marketing…
The most common mistake businesses make in their digital marketing strategy is not paying attention to the images they use on their website. Image optimization is a vital part of on-site optimization, also known as on-page optimization. Applying the right set of rules to the images you upload to your website can help improve your…
