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With each new year, online marketing gets more complicated. The year 2022 is no different, as it will bring dramatic changes to the industry. Digital marketers now have to work simultaneously with emerging social media channels, ever-changing regulations, personalization, and of course, Google’s continuous algorithm updates. Here are the top five digital marketing trends of…
Google Business Profile, formerly Google My Business, is a business listing tool to help business owners promote their products or services and share information. This platform allows businesses to reach local customers and increase their brand visibility. Google Business Profile is also packed with features that help businesses engage and interact with their customers, increasing…
Building your website’s landing page can make or break your online business, so it is crucial to optimize your landing page properly. An optimized landing page has a higher chance of ranking on top of Google’s search results, bringing in more website traffic, leads, and conversions. Here are seven tips on how to optimize a…
Every day, millions of bloggers worldwide post and share their content. So if you’re a small business that just started blogging, it’s normal if you don’t get a high number of readers right away. Your content needs to be crawled first by search engines like Google before showing it to search users looking for content…
In 2021, it was reported that Instagram had over one billion monthly active users. Most users spend 53 minutes on the platform on average, and 500 million accounts use Stories every day. It is no wonder why 71% of US businesses use Instagram as their digital marketing strategy. For your Instagram marketing to be successful,…
In 2020, Business Insider reported that there are 244.4 million digital video viewers in the United States. In fact, it is estimated that 97.8% of US internet users aged from 18 to 24 are digital video consumers, proving that the demand for video content is increasing. It is a highly sought type of content, and…
Digital marketing specialists know that your welcome email is the most important place to start your email strategy. You need to have all the proper elements in the message that can effectively turn your new subscribers into customers. Here are five tips on writing an engaging welcome email as listed by Cybertegic, a digital marketing…
Blogging is a crucial part of any content marketing strategy. Through writing articles or blog posts, you can introduce your brand, products, and expertise to online users. By doing so, you can increase your brand awareness and generate leads from search users who find your products or services interesting after reading your blog post. But…
Twitter has released four new updates, including new ways for users to react to tweets, create tweets, and more. Many of these features are still in their testing stage. But the social media channel confirmed that it will slowly roll out to more users as days pass. Here are the four new features you can…
Nearly half of Google search results are from online users looking for local information. On top of that, it was reported in 2021 that 28% of local Google searches result in a purchase. It is also said that 76% of users who search on their mobile devices for a local business visit it on the…
