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According to Facebook Video Statistics, there are four billion video views on Facebook every day, and 65% of all these views are coming from mobile users. This makes Facebook the second-best place to upload video content next to YouTube. But how will you effectively publish videos on Facebook if you’re new to video marketing? This…
Writing a blog post isn’t easy, so you shouldn’t just post your blog without optimizing it. Without optimization, your blog post will have a lesser chance of being indexed by Google. Remember that each day, there are hundreds of thousands of businesses publishing articles and blog posts, and many of them are in the same…
Instagram is one of the most popular social media channels online entrepreneurs can use to market their products. It has an estimated one billion monthly active users and is extremely popular in the United States. As a marketing channel, your goal in using Instagram is to attract users interested in what you have to offer….
Statista reported in September 2021 that Instagram has over 170 million users in the United States alone. On the other hand, it has roughly one billion users globally. This makes Instagram one of the powerful marketing channels brands can use to grow their business. But how do you start Instagram marketing? Here is a step-by-step…
This year, 53% of shoppers stated that because of COVID-19, they are highly concerned about shopping in-store during the holidays, and prefer to do the shopping online. In 2020, this number was significantly higher at 70%, but it’s clear this is a lasting concern for many shoppers. With this in mind, it is smart for…
Did you know that your domain name is a key factor in your digital marketing strategy’s success? Your online business’ domain name is more than just a title and a website address. It will shape how people will think about your brand. Is it memorable? Is it unique? Does it make people want to check…
In 2019, millennials took up 21.93% of the overall U.S. population, according to Statista.com. And the average expenditure in a household led by a millennial was $59,866 per year. This has made it a priority among online entrepreneurs to target millennial consumers as well, as they will soon take up the majority of consumer percentage…
Google has released its Page Experience Update this 2021. The update aims to consider a website’s user experience as a crucial factor when ranking it on Google’s SERP. Improving your website user experience can bring several benefits, including lower bounce rates, higher conversion rates, and increased customer engagement. This is why your website must deliver…
Visual content is becoming the most effective form of content marketing. No wonder YouTube is continuously growing. And social media channels such as Facebook, Instagram, Pinterest, and Tumblr show their preferences on media posts. All-text content without visuals is a thing of the past. And if you want to grow your business, you need to…
Facebook has over 2.8 billion monthly active users, making it the third most visited website on the internet. This statistic alone makes Facebook the most powerful social media marketing tool businesses can use to reach more audiences and increase their sales. There are, in fact, 70 million businesses that own a Facebook Business Page. Additionally,…
