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This year, 53% of shoppers stated that because of COVID-19, they are highly concerned about shopping in-store during the holidays, and prefer to do the shopping online. In 2020, this number was significantly higher at 70%, but it’s clear this is a lasting concern for many shoppers. With this in mind, it is smart for…
Did you know that your domain name is a key factor in your digital marketing strategy’s success? Your online business’ domain name is more than just a title and a website address. It will shape how people will think about your brand. Is it memorable? Is it unique? Does it make people want to check…
In 2019, millennials took up 21.93% of the overall U.S. population, according to Statista.com. And the average expenditure in a household led by a millennial was $59,866 per year. This has made it a priority among online entrepreneurs to target millennial consumers as well, as they will soon take up the majority of consumer percentage…
Google has released its Page Experience Update this 2021. The update aims to consider a website’s user experience as a crucial factor when ranking it on Google’s SERP. Improving your website user experience can bring several benefits, including lower bounce rates, higher conversion rates, and increased customer engagement. This is why your website must deliver…
Visual content is becoming the most effective form of content marketing. No wonder YouTube is continuously growing. And social media channels such as Facebook, Instagram, Pinterest, and Tumblr show their preferences on media posts. All-text content without visuals is a thing of the past. And if you want to grow your business, you need to…
Facebook has over 2.8 billion monthly active users, making it the third most visited website on the internet. This statistic alone makes Facebook the most powerful social media marketing tool businesses can use to reach more audiences and increase their sales. There are, in fact, 70 million businesses that own a Facebook Business Page. Additionally,…
In a previous article, we published the importance of YouTube marketing and how it can help small businesses to increase their sales. But for YouTube marketing to be effective, you should do Search Engine Optimization on your videos and YouTube channel. This is why for today’s article, we’re going to give away a few tips…
Blogging is a vital part of any business’s content marketing strategy. In fact, according to Venngage.com, 62% of millennials think that online content helps build brand loyalty. So if you want to start a blog for your brand or your business and have no idea how to begin writing one, this article will guide you….
Brand awareness is crucial in building a customer base as it promotes creating a connection to your target audiences. It creates user loyalty and motivates customers to buy. A great example is Nike, which is a known brand, and most people prefer to buy sports shoes and clothing because of the brand name. This is…
Blogging has been an effective way to build a community that supports your brand. In fact, according to a study published by HubSpot, B2B companies with blogs generate 67% more leads per month than businesses that don’t do blogging. Blogging is also a cost-effective way to reach out to your audience and increase customer engagement….
