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Google Says Bold Text Can Help Your SEO

Google Webmaster Trends Analyst John Mueller recently confirmed that bolding important text in your content’s paragraph can help your website’s SEO and help Google understand the content better. While making text bold in your content can help your SEO strategy, its extent is relative to your entire content.  Using Bold Text According to Mueller, the…

How to Create Better Marketing Content that Converts

Content is still the king of digital marketing. It is through the content that brands can create relationships and communicate with their audience. This is why businesses must know what content they should deliver and publish on their marketing channels. Each marketing content should have a goal of bringing leads, generating sales, or improving brand…

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Google Recommends Using Author URL

In Google Search Central’s latest documentation update, Google added a new recommended author.URL property that website developers should use for their news, blog, and article page. This is a part of your Article structured data (schema) that can enhance the appearance of your website in Google Search results. According to Google, this new URL property…

5 Top Benefits of Content Marketing for Your Business

Did you know that content can generate three times the leads for your business? Content marketing also costs 62% less on average compared to other forms of inbound marketing. It is no wonder why many online companies invest in content marketing today. This article will further elaborate on the things your business can do for…