The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI…
According to recent studies, 97% of users searched online for a local business, urging Google to develop its algorithm for local search. Local search marketing allows a small local business to compete with big brands that offer similar products and services. However, the question is, how can your local business appear on Google Search Results?…
Did you know that your website and its web pages will not appear on Google’s search results if they are not indexed? But what is indexing? According to Google, a page indexed by Google means that it has been crawled by GoogleBot, analyzed its content and meaning, and stored in the Google index. Once a…
Website owners are often preoccupied with how their website looks, missing one important factor they should consider when creating a website — speed. Unfortunately, most business owners tend to overlook this when building a website. They want to add elaborate visual elements and graphics, thinking it will attract website visitors. They don’t realize that these…
Google has started leaning into local search as most users continue to search keywords with the location added. In fact, according to research, 97% of users visit Google to find a local business. And to top that up, 28% of all these local searches end on a purchase. With these numbers in mind, small businesses…
The popular WordPress SEO plugin, Yoast SEO, now offers IndexNow. For those who don’t have an idea what IndexNow is, it is a Microsoft and Yandex initiative protocol that allows site owners to submit content to search engines. This new feature will be available in the premium version of Yoast SEO as part of its…
Over one-third of consumers in the United States discover brands via their websites. One of the most effective ways for your website to be found online is local SEO marketing. Local SEO marketing is optimizing your website to show on local search results when users are searching for keywords relevant to your product or brand….
Link building is a crucial factor for the success of your online marketing strategy. It is one of the things Google considers when ranking a website on their search results and local search. If you have no idea how to start link building, here are 7 easy tips on how you can build links for…
Google Search Engine Result Page has a feature called Local Pack which features three local business listings in response to search queries for a product or service. The business listings that appear on Google Local Pack depend on your location. But similar to how your website can rank on search results, you need to optimize…
Conversion rate is a significant factor that tells a business whether its marketing efforts are bringing in customers and sales. Higher conversions means that your brand has a successful online presence and marketing strategy, which is necessary for modern-day businesses to succeed. The average website conversion rate usually falls between 2% and 4% when it…
