Did you know that 97% of consumers look online to learn more about a local company’s information? For local business owners, this means working on your local marketing strategy to ensure that consumers find your business when they search it on Google. One effective way to do this is to optimize your business listing on…
The homepage is usually the first thing people see when visiting a website. One can say that your website’s homepage serves as the main window where people can have a glimpse of your brand and what you have to offer. This is why your homepage must have all the right elements to capture the users’…
Google announced that Search Console will be adding a new HTTPS report. According to Google’s Search Central Blog, the new feature is expected to launch in a few months. The development and release of the new feature is Google’s answer to Search Console users who want them to provide more information regarding the HTTPS status…
Are you looking for tips on growing your website’s organic traffic? Organic traffic refers to the number of people who find and visit your website through Google or other search engines. It occurs when one of your pages appears in the search results pages of Google after a user enters a keyword or key phrase…
Google Maps has over 154.4 million active users monthly and is the most used navigation app in the US. It is a tool local business owners should maximize to their advantage. In fact, 88% of consumers who search for local businesses on their mobile devices are likely to call or visit within 24 hours. To…
The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI…
According to recent studies, 97% of users searched online for a local business, urging Google to develop its algorithm for local search. Local search marketing allows a small local business to compete with big brands that offer similar products and services. However, the question is, how can your local business appear on Google Search Results?…
Did you know that your website and its web pages will not appear on Google’s search results if they are not indexed? But what is indexing? According to Google, a page indexed by Google means that it has been crawled by GoogleBot, analyzed its content and meaning, and stored in the Google index. Once a…
Website owners are often preoccupied with how their website looks, missing one important factor they should consider when creating a website — speed. Unfortunately, most business owners tend to overlook this when building a website. They want to add elaborate visual elements and graphics, thinking it will attract website visitors. They don’t realize that these…
Google has started leaning into local search as most users continue to search keywords with the location added. In fact, according to research, 97% of users visit Google to find a local business. And to top that up, 28% of all these local searches end on a purchase. With these numbers in mind, small businesses…
