Have you ever heard of the term “influencer marketing”? In the digital world, you may have encountered names of people on the internet that have been dubbed online celebrities. These are bloggers, social media stars, and Instagram models who have built their fan bases by creating entertaining and engaging content. Influencer marketing is an approach…
Facebook announces that they are launching a new in-app browser on Android. This app will replace Android System Webview with a more stable solution. Once the new in-app browser launches, Facebook will open web pages in the app itself. Unlike other Android apps, it will open web links in an external browser that the user…
Meta has shared on their blog post the four top ranking signals its Facebook algorithm uses when ranking videos on the social media platform. The four factors with the most influence on Facebook’s video distribution are: According to Meta, Facebook’s video algorithm values original content and encourages intentional and loyal consumption. The company emphasizes that…
TikTok will be pushing for e-commerce by adding three types of shopping ads. Each ad will come with expanded placement options beyond the For You page. These new three ad types will include: These new advertising formats will be accessible in the TikTok Ads manager through the buying objective, “Product Sales.” Marketers can now utilize…
Linkedin will roll out a new feature that will enable users to add external links to the photos they post on their feed. This new feature allows another opportunity for users to drive traffic to their website from their Linkedin business page or profile. Linkedin Creator Manager, Geri Silver, announces the new feature on her…
Meta announced earlier this month that Facebook will no longer allow users to live shopping events starting on October 1, 2022. Facebook users can still use Facebook Live to broadcast their live events, but they won’t be able to create any product playlists or tag products anymore. Meta’s decision to end Facebook Shopping is part…
Twitter’s new feature will allow its users to untag themselves from unwanted mentions or conversations, aptly called Unmentioning. Unmentioning will enable Twitter users to remove themselves from any conversations they don’t want to be associated with. But this is not to be confused with muting a conversation. Unmentioning will not just mute but allow users…
Smart Insights reported that over 58% of people worldwide use social media, and the average time people spend using social media every day is 2 hours and 27 minutes. With social media, you can introduce your brand to a huge audience. However, the challenge with social media is that your content should be attractive enough…
There have been rumors online that an internal memo from Facebook reveals its plan to restructure its main feed around video content. This means that Facebook’s main feed will primarily show Reels and stories. According to the news, the memo reveals that Facebook plans to turn its main feed into a discovery engine for video…
YouTube is rolling out new updates on its analytics reports designed for content creators to see the total number of video views for each content type on their channel. Previously, the data shown in YouTube Analytics was a combination of counted views for all content types. This update will help content creators understand and compare…
