Google announced a new Chrome technology that uses interactive web page snapshots to help speed up sites and improve user experience. This new feature is called “Freeze Dried Tabs” and is currently live. The Freeze Dried Tabs uses a technology that is a hybrid of screenshots that can be scrolled, and its links can be…
The homepage is usually the first thing people see when visiting a website. One can say that your website’s homepage serves as the main window where people can have a glimpse of your brand and what you have to offer. This is why your homepage must have all the right elements to capture the users’…
The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI…
Google Search Console helps website developers monitor, maintain, and troubleshoot any website errors that can affect their presence in Google Search results. While you don’t necessarily need to sign up on Google Search Console for your website to be crawled and indexed by Google. This tool can help you further understand how Google sees your…
Website owners are often preoccupied with how their website looks, missing one important factor they should consider when creating a website — speed. Unfortunately, most business owners tend to overlook this when building a website. They want to add elaborate visual elements and graphics, thinking it will attract website visitors. They don’t realize that these…
Conversion rate is a significant factor that tells a business whether its marketing efforts are bringing in customers and sales. Higher conversions means that your brand has a successful online presence and marketing strategy, which is necessary for modern-day businesses to succeed. The average website conversion rate usually falls between 2% and 4% when it…
Google is now rolling out the Page Experience Update for desktop search. It was announced in a tweet published by Google Search Console on Twitter. Your website’s user experience is a vital part of turning your leads into conversion. It covers everything in an end user’s interaction with a website, from navigation, clicking the call-to-action…
Google Search Central announces that the Page Experience Update is now slowly rolling out for desktop. The update will end rolling by the end of March 2022. The Page Experience update first rolled out to mobile search results last June 2021. Now, the same algorithm update is existing in desktop searches by February 2022. There…
Page speed is one of the most important factors Google considers when ranking a website on search results. In fact, according to Google, 50% of people expect a web page to load in less than two seconds. So if you want to help your website rank, you can start by improving its loading time. Here’s…
In today’s fast-paced digital world, a website can be a powerful tool for your business to get leads and sales. But building a beautiful website is not enough. It should deliver a good user experience, which means that your website should be easy and pleasing to use for its users. From the interface and design…
