Google Brings Continuous Scrolling to Search Results

Google brings a new update to desktop search results in the United States. This new update allows users to scroll through multiple pages in the desktop search results, which means pages are now gone in desktop search results. The continuous scrolling update is currently rolling out to desktop search results in the United States. Continuous…

New Google Update Finds More Relevant Results

The new Google update will help make it easier for users to refine their search queries, which can help them find more relevant search results. This new update is called “search refinements”, which will improve the quality of Google’s search results. It will also help people find more relevant content when doing search queries. Search…

You Can Now Remove Personal Information on Google Mobile App

The Google App has a new update, and it allows users to remove their personal information from search results. This update is an extension tool for users to easily access the removal request form. The search engine giant launched the personal information removal tool in 2020. However, users spent time looking for it at the…

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Google Now Shows Product Review Pages as Search Snippets

According to recent studies, 93% of customers read online reviews before buying a product. In fact, Google considers product reviews a valuable resource for users when searching for which product to buy online. Google has released a new update on search results for product review pages regarding this, which will list down the pros and…

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Google Page Experience Update on Desktop is Complete

Google rolled out the Page Experience Update for desktop search last February 22. The update rollout lasted for nine days and concluded on March 3. Compared to the mobile search rollout, this update was short and quick. The former took two months and a half to complete. The conclusion of the Page Experience on desktop…

Google Says It Will De-index Pages if Site is Down for Days

Google Webmaster Trend Analyst, John Mueller, stated that Google will begin to de-index web pages if your site is down for a few days. The statement was released on December 10 during a Google Search Central SEO office-hours hangout. An SEO expert named Aakash Singh, present in the live stream, asks Mueller the question. Singh…

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Google Says Bold Text Can Help Your SEO

Google Webmaster Trends Analyst John Mueller recently confirmed that bolding important text in your content’s paragraph can help your website’s SEO and help Google understand the content better. While making text bold in your content can help your SEO strategy, its extent is relative to your entire content.  Using Bold Text According to Mueller, the…

Google’s BERT Update

Google had released another massive update last month called B.E.R.T., which stands for Bidirectional Encoder Representations from Transformers. According to the company, it’s a new methodology that their algorithm uses to understand and rank roughly 10% of search queries. To better understand B.E.R.T., it is a neural network-based technique designed for natural language processing (N.L.P.)….