Social Media Spotlight: Finding Success in Facebook Ads (Part I)

Now that more businesses are realizing the value of social media marketing, they are investing in Facebook and Twitter to engage users to participate in the various activities and promotions they are cooking up. Facebook, the largest social networking site to date, has launched Facebook Ads wherein businesses promote their own Facebook Pages, maximize their…

Making Search Engine Optimization Content Link-Worthy: What Does It Mean?

Readers can easily distinguish a search engine optimized-content from one that is not. Creating link-worthy contents are a challenge. Being link-worthy means attracting fellow experts, authorities, and consumers to link back to the article you’ve written or cite the search engine optimization post as a resource. There are many ways on how to create link-worthy…

Why Social Media Marketers Should Pay More Attention To Google+

While Facebook’s dominance is still beyond question, Google’s answer to the Palo Alto, California-based social networking site’s social media reign, Google+, is proving itself to be a worthy contender. In an article for the BizReport by Kristina Knight, it has been noted that the newcomer to the social media stage is “making a fast splash”…

Social Media Engagement: Encouraging Fans and Followers to Connect

Engaging fans, followers, and other end-users to connect with your business is one of the main goals of social media marketing. Social media engagement comes in the forms of retweets, likes, page views, and conversion rates – basically the sharing of information. When it comes to social media engagement, it means the ability to establish…

Maximizing The Use of Videos To Boost Your Social Media Value

If a picture is worth a thousand words, then a video must be worth millions. With the never-ending advancements in the Internet, shooting, posting or uploading a video is no longer a luxury. If you are an e-commerce merchant, it is a necessity especially if you want to boost your social media value. Here are…

PPC Management Tips For A Cost-Efficient Internet Marketing Campaign

Pay-per-click should be an essential aspect of any Internet marketing campaign. Despite the fact that it is not free unlike organic search, it is still a popular choice among online marketers because it is easy to set up and traffic boosts are immediate. Additionally, PPC landing pages are easy to test. While PPC is relatively…

SEO Press Release Writing for Small Businesses (Part I)

Writing press releases for purposes of SEO is not exclusive to big brands and companies. While paid press release engines are the best outlets to distribute SEO press releases, small businesses can also opt for free press release engines that also offer wide distribution packages, albeit with limited options. For example, PRWeb, which was established…

Social Media Giant, Facebook, Launches Zip Code Targeting

In an effort to strengthen the value of Facebook in the social media marketing landscape, the Palo Alto, California-based is launching zip code targeting. According to the BizReport article by Helen Leggatt, zip code targeting has long been used by direct mail marketers and it has proven to be of immense value. It allows marketers…