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Rebranding your company is a major step that will affect all aspects of your business, especially your online marketing campaign. If your marketing plan includes a pay-per-click or PPC campaign, you can expect some issues to come up especially when transitioning paid search accounts from a legacy site to a new website. Here are some…
Ever notice what makes ecommerce stores successful? Whether you have a big, small, or local ecommerce store, there are certain key features that you should have in your web design to make it attractive and hassle-free for visitors. These features are critical if you want to increase conversion rates and lower cart abandonment at the…
While it is given that social media is an essential aspect of an effective business marketing campaign, a study made by small business social marketing platform, Roost, found that almost three-quarters of small business believe that social media marketing is more effective than paid search. According to a BizReport article by Helen Leggatt, 71.4% expressed…
Previously, we discussed the importance of selecting the right pages that would match the keywords chosen for your SEO strategy. We started off with owning the brand name and other related keywords, researching the most viewed pages, and finding out what pages are already ranking for the chosen keywords. Knowing which pages to build links…
The social media battle rages on as Google’s answer to Facebook’s social networking dominance, Google +1, makes headway. This according to a new study by BrightEdge, a company which helps online companies optimize their sites to help boost organic search results. In a report for the Internet Retailer by Paul Demery, Google +1 was found…
Custom ecommerce solutions are not for every business. Local and small businesses often don’t have the budget to hire professional ecommerce website designers to set up their online store. Fortunately, there are a number of great options that small businesses can avail to start setting up shop easily and quickly. These hosted services and subscription-based…
One of the first steps to building an effective SEO campaign is to know which keywords would generate the most profits. Assuming that you have already done that, the next step is to decide which pages to use these keywords on. When selecting which keywords to prioritize, start by looking at your website and choose…
There are times when ecommerce website designers prioritize creativity and design over customer usability, overshadowing certain features that would create a better shopping experience for online consumers. Anything as simple as colors to the more complicated flash animations can send the wrong signal to shoppers if not used accordingly. Not only can this lead to…
In our previous article, we shared with you some basic tips for starting a social media campaign on the popular video sharing site, YouTube. Now, we are adding to those tips with a few more tricks to help you successfully penetrate YouTube and make it your social media ally. 1. Add captions. Captions are especially…
When it comes to e-commerce, a key issue has always been information security. However, in an article for the BizReport by Kristina Knight, a study by security software company, Symantec, reveals that US customers are not hindered from online shopping by the security issues lurking online. The article notes that only about 15% are using…
