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Measuring the success of any ecommerce website is relatively easy. While online sales are the primary means of determining whether the ecommerce site is a hit or miss, Rebecca Corliss of HubSpot identifies three ways to rightfully measure the success of ecommerce sites in terms of the people who visit your website. 1. Revenue is…
eCommerce marketers are given a glimpse in the minds of shoppers as SteelHouse, a Behavior Commerce pioneer, reveals the 10 most common personalities of online shoppers. The Top 10 Shopping Personality Profiles, which was unveiled in the recently concluded Internet Retailer 2011 Conference and Exhibition, will help eCommerce owners get into the psyche behind consumers’…
Search engine optimization best practices often preach major do’s and major don’ts for both small and big businesses. When not followed, these factors could lead to lower online sales and ineffective SEO campaigns. While you witness your competitors commit these top mistakes, why not be the better company and make sure that these common search…
Any website that conducts secure transactions should have SSL encryption. All businesses, from banks to ecommerce sites, need SSL to protect not only financial information of the customers but also to protect the website and its business. Secure Sockets Layers are protocols that allow secure communications to happen in the World Wide Web. Hackers are…
With the anonymity that social media networking offers, it is easy to lose track of proper communication etiquette. If you are an e-commerce merchant utilizing social media networks as a marketing tool, good for you! Social media marketing is definitely the next big thing in e-commerce. However, it should be used wisely and properly for…
Email marketing is an aspect of online advertising that does not receive as much attention (and probably efforts) as search engine optimization or social media marketing. The truth is, email marketing is an internet marketing strategy that builds customer relationship and generates repeat sales because it builds brand recognition and customer loyalty. Small to mid-sized…
Previously, we enumerated three tangible benefits that a company can gain from having an in-house SEO team – meaning that instead of outsourcing SEO professionals, SEO campaigns will be done by those who work internally for the company. These three tangible benefits include performance data and reports, small SEO changes, and time and money saved…
Is your e-commerce enterprise on the right business track? There are several metrics that will help you determine if you are. But for starters, here are five habits that all highly effective e-commerce merchants–big or small–should have. 1. Think like a customer. Once you become an entrepreneur, it is easy to forget what it feels…
Previously, we opened the discussion on building a mobile site for your users and having it optimized for smartphones. Doing mobile SEO is actually no different from traditional forms of SEO. There has to be content infused with relevant keywords that search engine crawlers can find. The following concludes the article on whether mobile SEO…
In the recently concluded Internet Retailer Conference and Exhibit 2011, panelists shared an unlikely piece of advice to e-commerce merchants: stop worrying (too much) about making a sale. Instead, online entrepreneurs should work on engaging customers and gaining their long-term loyalty as compared to working towards one-time-only transactions. In an article for the Internet Retailer,…
