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In the recently concluded Internet Retailer Conference and Exhibit 2011, panelists shared an unlikely piece of advice to e-commerce merchants: stop worrying (too much) about making a sale. Instead, online entrepreneurs should work on engaging customers and gaining their long-term loyalty as compared to working towards one-time-only transactions. In an article for the Internet Retailer,…
While many experts recommend that companies hire SEO firms and professionals, there are still a few good reasons to build an in-house SEO or have an SEO consultant to do search engine optimization and other internet marketing techniques for your business. Bob Tripathi of Search Engine Watch divides the benefits of having an in-house search…
As an e-commerce merchant, you would certainly want to know more about your customers. How often do they want to receive information from you? Which sort of products and services are they really interested in? There are many ways to do it–some complicated, some simple. But according to Get Elastic’s Linda Bustos, the simplest way…
The rise of smartphones gave way to the rise of mobile SEO. With smartphones packed with impressive hardware and software, it is easy to see why consumers prefer doing mobile searches on their HTC, Android, iPhone, and Blackberry phones. Equipped with minimum requirements of 1Ghz processors, 4G connections, and browsers that can do Flash and…
E-mail marketing is perhaps the most personal type of Internet marketing. Your Internet marketing expert should know that this is a rather delicate type of online marketing to pursue, given the notoriety of spam messages. However, if you can successfully win over your potential clients with e-mail, it will go a long way to help…
The Internet has made the world smaller and for e-commerce merchants, it means that it is easier to connect and reach out to customers from all over the world. In an article for the BizReport, Kristine Knight shares tips gathered from Liz Elting, CEO and co-founder of Translations.com, on how to create an international profile….
Facebook is continuously being adopted by businesses nationwide and is showing no signs of slowing down. If you ask Internet Retailer’s 2011 Top 500 companies, you will find that 86% (or 432 companies to be more precise) of them have taken a liking to the world’s largest social networking site. This figure is a 16%…
Your e-commerce website‘s performance can make or break your online business. With a slow page load time, you can easily turn a potential customer into a disgruntled customer who will most likely not go back to your site again. That is why it is necessary for you, as an e-commerce merchant, to find ways to…
Content marketing is basically creating unique and fresh content that will help build your brand online and increase its visibility. As a verified inbound marketing strategy, content marketing can bring great benefits to SEO campaigns. Now that social media marketing has become an important factor in determining website rankings, delivering fresh content and publishing it…
Social media marketing is all the hype right now and it makes many entrepreneurs wonder if it is time to finally jump on the bandwagon. After all, social media marketing seems so simple and so accessible. However, there is more to social media than just creating a Facebook or Twitter account. Starting a social media…
