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Have you heard about the JC Penney SEO scandal? The retail giant has been flagged for violating Google’s anti-spam policies because the company (or its SEO firm) used black hat search engine optimization techniques to achieve high rankings. If you are an e-commerce merchant employing the services of a search engine optimization expert, consider this…
The dilemma of hiring a PPC management firm over an in-house department is probably one of the biggest decisions big bosses face every day. With the growth of internet marketing in the past decade, more and more small businesses turn to PPC management as one of their major source of online revenues. As PPC management…
Surely, fraudsters would target the big guns in the ecommerce industry, right? Their huge customer base is like succulent bait for hungry fraudsters in the prowl. That is safe to assume, however, it is a big misconception. While the end goal of fraudsters is to get money, they are not targeting big ecommerce stores. They…
Retailers have come to realize the growing importance of using videos as efficient tools for internet marketing and conducting SEO campaigns. comScore, an Internet tracking firm, has recently conducted a study that revealed just how significant video has become in terms of content. According to comScore’s latest statistics, approximately 172 million Americans have spent an…
Did you know that aside from being known and reliable social media marketing tools, Twitter and Facebook are also helpful tools for improving the performance of e-commerce sites on search engines? Get Elastic’s Linda Bustos explains how an effective social media marketing campaign on Twitter and Facebook can impact your e-commerce site’ search engine rankings….
As the old saying goes, a picture paints a thousand words. With videos becoming an online sensation, perhaps it won’t be a thousand words being painted, but millions. To prove the growth of online videos, comScore reports that 172 million US Internet users viewed videos online, averaging 14.9 hours per viewer in the month of…
A few years back, it has been predicted that mobile commerce will be growing at a steady pace; most especially when mobile handsets become more advanced. Surveys recently conducted by Compete and comScore show that indeed, m-commerce is causing quite a stir in the world of commerce and ecommerce. As comScore reports, 234 million Americans…
When it comes to eCommerce, user reviews are extremely valuable because they aid in increasing conversion rates. However, in today’s age when search engines often update algorithms for search engine optimization purposes, user reviews and user-generated content are not for the sole purpose of increasing eCommerce sales anymore. From Distilled comes a review of how…
We all know that Facebook is the world’s largest and still most popular social networking site. Since it was launched seven years ago, it has attracted more than half a billion people around the globe. And that’s just half of it. Today, the Facebook domination is still growing. If you are a brand marketer looking…
Facebook Pages are not usually included in search engine results pages (SERPs). Not even large brands or household names can do this. With the rise of Facebook Pages as an income-generating source, more and more companies try to use the marketing aspect of the largest social networking site to direct users to come visit their…
