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More than half of the world’s population uses social media in their daily lives. Social media indeed is a powerful tool for businesses to grow their audience reach and drive sales to their website. If you haven’t started using social media marketing yet for your business, this short guide might help you. Here are tips…
YouTube creators can now use any video from the platform as a background for their Shorts video with the new green screen feature. Previously, users could use green screens to create Shorts with other short videos on their YouTube channel. But with the new green screen feature expansion, you can now take any video on…
When it comes to advertising online, one of the most crucial factors to consider is how engaging your ads will be to your target audience. As for engagement, Google Display Campaign happens to be one of the most effective ways. Google Display campaigns allow advertisers to showcase visually engaging ads on the Google Display network….
Google adds two new metrics to their Pagespeed Insights API and UI for Lighthouse. According to the developers, these two new metrics are labeled experimental. These metrics are now being collected for field data while corresponding lab data are used for diagnostic purposes. These two new metrics are part of the Lighthouse Update: Interaction to…
Google Search Engine Result Page has a feature called Local Pack which features three local business listings in response to search queries for a product or service. The business listings that appear on Google Local Pack depend on your location. But similar to how your website can rank on search results, you need to optimize…
YouTube is one of the marketing channels you need if you want your brand to be known online. According to a study, nine out of 10 online consumers wanted to see more videos from brands and businesses they support. As a digital marketing company in Los Angeles, we highly suggest our clients use YouTube to…
Before you can start advertising on Google Ads, you need to create a campaign first. A campaign is what allows you to promote products or services on Google’s network, including its search results, maps, shopping listings, affiliate websites, mobile apps, and more. When creating a new campaign, you have to choose a campaign type based…
You can now send a request to Google to remove any personal contact information from their search results. Google announces that they are rolling out new ways to remove personally identifiable information from search results, including phone numbers and physical addresses. This new update will expand on an existing policy that allows users to request…
Conversion rate is a significant factor that tells a business whether its marketing efforts are bringing in customers and sales. Higher conversions means that your brand has a successful online presence and marketing strategy, which is necessary for modern-day businesses to succeed. The average website conversion rate usually falls between 2% and 4% when it…
YouTube has over 14.3 billion unique visitors per month. In the United States alone, 62% of users visit YouTube daily, sometimes several times per day. This makes it an ideal marketing channel to promote your brand and send messages to your target audience. But if you want YouTube to work with your marketing strategy, you…
