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In the past two years, there has been a 900% growth in searches with “near me” or “close by.” This statistic is expected to grow as more users use their mobile devices to search for businesses near their area. According to Safari Digital, 46% of all Google searches are local. With these statistics, more and…
Page speed is one of the most important factors Google considers when ranking a website on search results. In fact, according to Google, 50% of people expect a web page to load in less than two seconds. So if you want to help your website rank, you can start by improving its loading time. Here’s…
There has been a tremendous shift in local store marketing in recent years. With a third of online consumers in the U.S. using the internet to search for local businesses daily, marketers push their business to appear in Google’s local search results. One of the most effective ways is to promote your business and products…
WordPress is one of the most popular website platforms. It powers 39.6% of the internet in 2021, which showed nearly a 5% growth from last year’s 35%. One of the reasons users love WordPress is that it is SEO-friendly and user-friendly. But to optimize these advantages, users need to properly know how to use these…
Research from Litmus.com found out that for every $1 marketers spend on email marketing, they can expect an average return of $36. And for businesses in retail, e-commerce, or consumer goods, the ROI for every $1 is estimated to be $45. That’s a high return rate compared to other forms of digital marketing. However, you…
According to DMA.com, marketers who spent $1 on email marketing had an average return of $42 in 2019. Email marketing is also a growing industry as the number of email users worldwide in 2022 is forecasted at 4.3 billion and is set to grow to 4.6 billion in 2025. The numbers prove that email marketing…
Did you know that 73% of the paid search market share belongs to Google? With more than 90% of online consumers saying that their purchase decisions are influenced by ads, marketers have used Google Ads to grow their business. But before you start your Google Ads campaign, you need to know that there are different…
In today’s fast-paced digital world, a website can be a powerful tool for your business to get leads and sales. But building a beautiful website is not enough. It should deliver a good user experience, which means that your website should be easy and pleasing to use for its users. From the interface and design…
Google gives an update about the use and inclusion of emojis in web page titles and meta descriptions. According to Google, doing so will not hurt or help your SEO strategy. The statement was given by Google’s John Mueller during a Google Search Central SEO hangout recorded on January 28. John Mueller discussed one of…
Google Ads is the most popular pay-per-click channel for most digital marketing experts. In fact, according to Formstack, 78% of businesses say they rely on Google Ads to get their brand message out to their audience. For starters, Google Ads has several ad campaign types, each delivering the needs of businesses in different industries. One…
