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Searches for deals and discounts increase and peak each year during the holiday season. This is why businesses like yours must connect with their customers to offer the best deals they have. You can do this by creating a seasonal campaign in Google Ads. This guide will help you to maximize your return-on-investment (ROI) on…
LinkedIn has added two new features: live video and newsletter. These new additions will be a part of LinkedIn’s creator mode. The update will launch gradually throughout this month to users who don’t have access to the live video and newsletters. After the user has enabled its creator mode in their profile, they will only…
SEO or Search Engine Optimization is one of the vital components of online marketing. And as we enter a new year, you will need to further improve your SEO efforts. Google likes to release updates on its search engine algorithm from time to time, and your business should learn to quickly adapt to these changes. Here’s…
During the heat of COVID-19, the global pandemic caused lockdowns which forced people to stay at home and triggered a massive shift for people turning to the internet to get their needs. Consumers and businesses were suddenly pushed to turn to the digital world to accommodate social distancing and contactless shopping, causing the rise of…
Google Ads Performance Planner is getting four new updates to improve your campaign’s performance further. The Performance Planner is a feature in Google Ads developed to simplify users’ creating strategies for their campaigns. It provides insights and data into how specific changes can affect the campaign’s overall vital metrics and performance. Users can turn to…
A good landing page can help your business grow by increasing your conversion rate, and you can achieve one by optimizing it. There is no need to redesign the whole page; you just need to make specific improvements to help your online visitors click through your call-to-action button. Here’s how to optimize your landing page….
Google released the new version of the Google Ads app for iOS and Android devices. The latest version is bringing new features to the app that has similar functionalities to its desktop counterpart. The goal of this update is to help your business stay on top of the holiday demand. Here are three of the…
Google has confirmed the mobile search’s first indexing has been delayed. This means that many websites have still not updated their designs to mobile-friendly ones. A website that is not mobile-friendly can lose leads from customers using their mobile phones to check the particular site. So if your website is not mobile-friendly yet, this is…
Google announces that the deadline for mobile-first search indexing has been canceled. And up to this time of writing, Google has not set a date when the algorithm will completely shift to mobile-first indexing. The decision to postpone the deadline is to accommodate any remaining websites that have not updated their design to a mobile-friendly…
Video marketing is bringing new ways to brands to target more audiences and increase their brand awareness. 87% of marketing experts use video as a marketing tool, according to research by Wyzol in 2019. For starters, the best way to start your video marketing is by creating a brand introduction video. An introduction video aims…
