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A landing page is an essential part of any digital marketing strategy. It is a web page used by marketers in their ads that turns interested visitors into customers. Unlike the usual web pages, which are created with several goals and encourage users to navigate the website. Landing pages have a specific purpose, and that…
Instagram users can now like story posts, introducing another way to engage with stories by a simple “like” instead of sending a direct message. This new update was raised in an official announcement by Adam Mosseri, Head of Instagram. According to Mosseri, the new feature is being rolled out to clean up users’ DM inboxes….
The city of Pasadena is a flourishing place where you can start and build your business. With an estimated population of over 138,000, the city is home to more than 19,000 business firms, as reported by the U.S. Census Bureau. Pasadena is a go-to destination for shopping, dining, and entertainment in Southern California. South Lake…
Google’s John Mueller has answered a long-time question about whether there is an SEO advantage for websites that use keywords in their domain name. According to Mueller, he confirmed no SEO bonus for websites that add keywords in their domain. He also listed a couple of reasons why businesses should not add them. Keywords in…
In the past two years, there has been a 900% growth in searches with “near me” or “close by.” This statistic is expected to grow as more users use their mobile devices to search for businesses near their area. According to Safari Digital, 46% of all Google searches are local. With these statistics, more and…
Page speed is one of the most important factors Google considers when ranking a website on search results. In fact, according to Google, 50% of people expect a web page to load in less than two seconds. So if you want to help your website rank, you can start by improving its loading time. Here’s…
There has been a tremendous shift in local store marketing in recent years. With a third of online consumers in the U.S. using the internet to search for local businesses daily, marketers push their business to appear in Google’s local search results. One of the most effective ways is to promote your business and products…
WordPress is one of the most popular website platforms. It powers 39.6% of the internet in 2021, which showed nearly a 5% growth from last year’s 35%. One of the reasons users love WordPress is that it is SEO-friendly and user-friendly. But to optimize these advantages, users need to properly know how to use these…
Research from Litmus.com found out that for every $1 marketers spend on email marketing, they can expect an average return of $36. And for businesses in retail, e-commerce, or consumer goods, the ROI for every $1 is estimated to be $45. That’s a high return rate compared to other forms of digital marketing. However, you…
According to DMA.com, marketers who spent $1 on email marketing had an average return of $42 in 2019. Email marketing is also a growing industry as the number of email users worldwide in 2022 is forecasted at 4.3 billion and is set to grow to 4.6 billion in 2025. The numbers prove that email marketing…
